Freelance Brand Strategist Role
Company: Richmond, VA local start-up 
Product: Dairy-free gelato 
Background: In grad school, I worked with O’MY delivering market research and preliminary growth planning.
Takeaway: Parents of children with food allergies felt pain when their child was excluded from social events. 
Freelance gig: My deliverables included packaging design layout, recommended certifications, proposed use of single-serving options with in-store packaging design, and a customer retention program that shipped regional-based gelato pairings. 
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